For years, buying straight from the farmer in the Crescenta Valley meant a weekend morning, either Saturday in La Cañada or Sunday on Honolulu Avenue. This fall, a third market opened at 3334 Foothill Blvd. in La Crescenta. The Foothill Community Market runs on Wednesday, starts as school lets out, and stays open until 8 p.m.

Daylight saving time ended on Sunday, Nov. 1. Since then, the later part of every Wednesday market has run after sunset. That makes this the foothills' evening farmers market, with tents lit up along Foothill Boulevard on a weeknight. The other two markets are morning errands.

Started by a Vendor From the Weekend Markets

The market's founder is Bruce Beba, who runs Bruce's Twisted BBQ. It's his family's barbecue and cold-cut sandwich business, cooking inside Sam's Country Market at 9671 Sunland Blvd. in Shadow Hills.

Beba already sells at both the Montrose and La Cañada farmers markets. According to the Crescenta Valley Weekly report on the new market, he saw a gap in the middle of the week. A midweek market could serve families and working people who can't make a Saturday or Sunday morning.

So the Wednesday market comes from the same weekend circuit, run by someone who knows it from behind a booth. Its schedule fills the days those markets leave open.

It's a certified farmers market, not just a craft fair. The California Department of Food and Agriculture's directory of certified markets, current as of Oct. 1, 2026, lists it as a year-round Wednesday market. Along with produce, Crescenta Valley Weekly reported baked goods, jewelry, crafts and other goods from local small businesses.

A Market Set to the School Bell

What really sets the Wednesday market apart from the other two is its hours. Beba explained his thinking to Crescenta Valley Weekly:

"With schools getting out right when our market starts, our goal is to have our market be a safe hub for parents to take their kids after school, but also be late enough to have folks come after work."

The organizer's vendor listing on Sidewalk makes the same pitch to sellers. It describes the site as "a busy community hub near multiple schools." Beba also told the paper he hopes schools and student groups will hold fundraisers and promote their clubs there.

Published start times differ by half an hour. Crescenta Valley Weekly reported 3:30 p.m., while the state directory and the organizer's listing show 3 p.m. Every source agrees on the 8 p.m. close. If you're planning to arrive right at the start, email the organizer first at [email protected].

Booth fees on the vendor listing help explain who you'll find there. A 10x10 space for an artisan or food vendor costs $34.83, and a 10x20 food-truck space costs $56.41. At that price, a home baker or a first-time maker can afford to try a Wednesday, and the listing invites them. It asks for "food vendors, artisan makers, DIY creators, and local entrepreneurs."

How the Foothill Market Week Now Works

With a market for midweek evenings, the weekend markets are free to be what they've always been, morning shopping for the week's groceries. All three now fit together like this:

• Wednesday, mid-afternoon to 8 p.m.: Foothill Community Market, 3334 Foothill Blvd., La Crescenta. This one is for after school and after work, with small-business and artisan booths alongside the produce.
• Saturday, 9 a.m. to 1 p.m.: La Cañada Flintridge Farmers Market, 1346 Foothill Blvd. The market spent several months at a temporary site and announced on Oct. 6 that it had moved back to its home location. Work is still going on in parts of the parking lot, so the tents are laid out a little differently than before. Follow the market signs when you arrive.
• Sunday, 8 a.m. to 1 p.m.: Montrose Harvest Market on Honolulu Avenue. It runs every Sunday, rain or shine, and takes EBT SNAP through tokens from the information booth. Dogs aren't allowed inside, and bikes have to be walked through.

Wednesday is the only day of the three whose hours start after lunch. That makes it the one market whose hours line up with a school pickup or a workday.

The Wednesday market is also closest to home for most of La Crescenta. It's on Foothill Boulevard in the 91214 ZIP code. The Saturday market is farther east on Foothill in La Cañada Flintridge, and the Sunday market is down on Honolulu Avenue in Montrose.

November Wednesdays, After the Clocks Change

The market's schedule was built for families and commuters, and it ended up suiting the season too. Now that the clocks have fallen back, the after-work part of each market comes after dark. A 6:30 p.m. stop for bread and greens on the way home happens under the booth lights.

The organizer's listing on LocalStalls shows weekly Wednesday dates through Nov. 25. These are the ones still ahead in November:

1. Wednesday, Nov. 11
2. Wednesday, Nov. 18
3. Wednesday, Nov. 25

The Nov. 25 market falls the day before Thanksgiving. On the calendar, that's the last market before the holiday. The Saturday and Sunday markets that week come after Thanksgiving dinner.

Music is part of the plan, but nothing is scheduled yet. Beba told Crescenta Valley Weekly he hopes to add live performances through a partnership with the James P. Johnson Legacy Project. He also wants to bring in local music schools, Crescenta Valley High School and local bands. The project is named for James P. Johnson, the stride-piano pioneer and early jazz figure who lived from 1894 to 1955. Its site describes work to carry on his legacy, including raising money to restore a 1920s Steinway piano.

Beba has also promised special nights. "We have themed markets, shows, special events, throughout the year!" he told Crescenta Valley Weekly. The market is new, and those plans will take shape week by week. Checking the organizer's listing before you go is the surest way to see what's coming.

Two More Dates Nearby at Crescenta Valley Park

The Wednesday market happens every week. Crescenta Valley Park, at 3901 Dunsmore Ave., has two once-a-season events in the weeks after it. Both are listed in the Crescenta Valley Weekly calendar:

• Harvest Festival: Friday, Nov. 20, 4 to 7 p.m.
• Holiday in the Park: Saturday, Dec. 5, 11 a.m. to 2 p.m.

The Harvest Festival comes two days after the Nov. 18 market. That week has two late-afternoon outings close to home, on Wednesday along Foothill and on Friday in the park.

Beba told Crescenta Valley Weekly that he and his team "put a lot into making this happen." He said he hopes La Crescenta will welcome the market "with open arms." The next chances to stop by are Nov. 11, 18 and 25, mid-afternoon until 8 p.m., at 3334 Foothill Blvd.

I've worked in these foothill neighborhoods for more than two decades, and a new weekly market is one of the things I like sharing with neighbors. If you want local recommendations, or just want to talk about what's opening along Foothill this fall, Addora Beall is happy to hear from you. Schedule a Personalized Consultation whenever it suits you.